Created by Impact BBDO and endorsed by LBCI, Cheyef 7alak is a CSR campaign meant to influence behaviors for a social change. Happening mainly online, the campaign makes everyone part of the change: each citizen is now a journalist who spots and takes pictures of those foolish who think they can outsmart the law, and upload them on the Cheyef 7alak facebook page.
Cheyef 7alak is a free mobile application developed for the BlackBerry & iPhone platforms. The idea is to facilitate the engagement process, by taking pictures and uploading them directly via the app on Cheyef 7alak facebook fan page.
Release Date: 08 Dec 2011
Current version: 1.0
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